Hassle Records has teamed up with Flowd, the music lover’s social network, to get all its artists active on the online and mobile application from today.
Artists on Hassle Records’ books include Cancer Bats, Turbowolf and The James Cleaver Quintet, plus We Are the Ocean who has already run several successful campaigns with Flowd.
Speaking of the decision to partner with Flowd, Mike Hemsley from Hassle said: “We’re really excited to bring Flowd on board for all of our artists, especially after seeing the success that We Are The Ocean had with their promotions through their Frequent Fans platform. We look forward to using Flowd to run similar campaigns across all of our artists as we see major potential for it to help us build and monetise our artists’ relationships with their fans.”
Tommi Laitinen, SVP for Flowd continued: “Hassle Records is the first label to partner with Flowd to sign all its artists up to our platform. This partnership comes off the back of successful campaigns for individual artists, and we’re pleased that record labels are now recognising how Flowd can make a real impact in monetising the artist-fan relationship. We look forward to working closely with Hassle Records for artist campaigns in the future.”
Popular rock-band We Are The Ocean held special promotions for their fans during summer 2011 through the Frequent Fans program on Flowd. As well as activity at Reading festival, We Are The Ocean used Flowd to promote their Live & Unplugged acoustic show on 18th August.
Results from this show included:
• 7.5% of attendees used Flowd to check in to the gigs and 76% of those went on to collect a free poster from the merchandise stand
• Increase in merchandise sales with 31% of people collecting their free poster going on to buy additional merchandise, with an average of £16 spent by each person
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Sat Dec 17, 2011 10:30 pm
