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 MusicDish*China Outlines Its Marketing Strategy At MIDEM 2012

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Posts : 430
Join date : 2011-10-13

PostSubject: MusicDish*China Outlines Its Marketing Strategy At MIDEM 2012   Tue Jan 24, 2012 11:20 pm

MusicDish Founder Eric de Fontenay will be attending his 8th Midem conference in Cannes, France this month. Located at the Taiwan Pavilion, L3.19 Hall Lerins, he will be meeting with delegates from Europe and North America to outline the company's approach and track record in developing Westen artists in China. In addition, Shanghai-based This Town Touring in collaboration with MusicDish*China will be selecting one band from Midem 2012 to book on a 3-4 city tour, waiving their touring fees.

Eric will also host a press conference and cocktail reception at the China Pavilion R02.01 on Sunday Jan 29th at 2pm to introduce rising new star and official Tudou representative at Midem, Ruhan.

Music Marketing & Management In Greater China
The MusicDish*China MIDEM one-sheet can be downloaded at

Social Media/Digital Marketing
Due to the Chinese government effectively blocking all the major Western social sites (Facebook, Twitter,...), it is imperative to build your social media presence through the main Chinese social media sites. This now involves real ID verification as well Chinese language communication. Supported by a fully-bilingual Chinese staff, we've built active social media profiles for MusicDish*China, reaching nearly 7,500 followers, as well as our artists on:

- microblog/weibo sites: Sohu, Sina, QQ,..
- music/blog sites: Douban, IndieVox, AliveNotDead,...
- video sites: Tudou, Youku, Ku6,...
We regularly conduct social media promotions and contests in partnership with portals such as Mogo, Sohu and Ku6 as well as event promoters.

Live Music & Events
MusicDish believes that live performance provides the best opportunity for Western acts to build their brand in China, and our partnerships give us a particular edge in delivering. Since 2010, we've been partnered with MIDI Festival, the biggest and longest-running rock festival in China. We've also worked with other major festivals such as Jue (2012), JZ Shanghai (2011-2012), INTRO (2010),... These partnerships are reinforced by collaborating with event promoters such as Trash A GoGo and UndergroundHK.

Digital Distribution
MusicDish has partnered with a-Peer Synergy, a content aggregator and service provider that offers a "One Stop" solution for distributing and selling digital music and visual media in the Greater China market

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